If you are a web designer and you want to entice people to hire you for your services, then you have to create a vast portfolio of professional websites. What I mean is that even though you know how to incorporate videos, images, and other graphical content, adding them will not necessarily make your website look professional based on the website creation company.
In most cases, people want a good-looking website, but it also has to have meat as well. You do not want to design something that is “all form, no substance”, right?
So, how exactly do you make a website that looks and feels professional? Here are some tips:
Keep It Minimalistic
When we want to impress someone, we usually fall into this trap of incorporating as many different elements as possible, in the hopes that people will find it attractive.
But, site visitors want a more simplistic and minimalistic approach as opposed to something that is visual overkill.
To make your website design simple, make use of images and videos sparingly. Only use them if it provides value to the visitors. Furthermore, be sure to utilize white space of that space that doesn’t have anything on it. The eyes of the visitors would love to have this space to help them get relief from content, even for just a few seconds.
Be Careful with Your Written Content
Many website developers believe this age-old notion that first-rate copy or any written content that is on your site is not important. Well, I am here to tell you that it is.
Search engine algorithms have become smarter that they can easily spot a website that is full of poorly written content.
And, if you have blogs and other articles that are poorly written, people will most likely do not want to spend time on your site. So, do not be engrossed with the graphical details; also focus on your actual content as well.
Use Proper and Readable Fonts
Most people are able to comprehend content if it uses a font that is not only readable, but also big enough as well.
For starters, you want to make use of a Sans-Serif font style as it has been deemed to be the best for written content. Moreover, you want to set the size to 16 so that it can be easily read and so that people will not have to zoom in to understand your content.
Use High-Quality and Optimized Images
Images add life to your website. However, do not just add any picture that you please without optimizing it first. And by optimizing, I mean that you scale down your images so that it will load faster.
Also, keep in mind that you should add graphical images or even videos only if it is relevant to your content. Otherwise, it does not add value and it will just be deemed as website clutter.
Try Responsive Design
One of the criteria for search engines to improve your search rankings is if your website is mobile-ready. In other words, if your site can be optimally viewed on the desktop and the mobile platforms, then your SEO will vastly improve. Make sure that you use Responsive Design so that site’s content will be scaled accordingly to the device the visitor is using.