Contrary to popular belief, you do not have to be a master of search engine optimization if you want to increase your ecommerce web design website’s traffic. There are actually some easy ways you can do that, which I will go over in this article.
Check Your Website Analytics Often
As the owner of a website, you should always make use of data analytics that will help you look at key performance metrics so that you can change things that are lagging behind.
Not only you should check your website’s analytics, but you also have to do it quite often as well. I recommend that you look at it at least 3 times a week since there might be some changes that need to be done immediately.
What is Your Current Traffic Rate?
You can use plenty of different tools out there that will help you look at and analyze your current traffic rate. I recommend that you use Google Analytics for this as this is a very handy and easy to use tool, but there are also others that you can use such as Mixpanel, and Clicky Analytics.
Basically, you will take a look at some important metrics including page views, bounce rate, average time on site, pages per visit, traffic sources, and exit pages.
Follow a Good Content Marketing Strategy
It is a simple fact that your website must always have some form of content so that people will actually love visiting it.
However, creating a website without actually follow a good content marketing strategy is almost always doomed to fail.
What constitutes a good content marketing strategy? Well, it should consist of a variety of different content formats, including videos, blogs, podcasts, infographics, and ebooks.
Then, you should come up with a plan highlighting the main goal of your content, the audience that your content is geared towards, how you would create your content to make it better than your competitors, the number and frequency in making such content, and how you can market all of your content together.
Write Content with Compelling Headlines
If you are going to write some blog posts, the main body of content should be good, as well as your headlines. In fact, I would argue that the headlines are actually more important than the body of the content.
You see, without a compelling headline, people will actually not click on your content. In other words, the headlines matter!
So, how can you come up with a compelling headline? Well, you can use Google Keyword planner for that. Plug some keywords that you wish to use so that you can find which one works best and then use that.
Write Perfect Content
Lastly, the main focus of your content should be something that is worth reading. To do this, you have to captivate your readers in the beginning paragraphs. On that note, you may also want to shorten your paragraphs so that it will be much easier to read.
Tell it in a more storytelling fashion as people are intrigued by reading content in this manner.